If you know anything about online marketing, you should know that email marketing is, despite some allegations, still one of the most effective ways of acquiring new and retaining existing customers – surprisingly more effective than much-lauded social media. To use or not to use it is not a question – what’s important is which […]
Develop a Rhythm for your Email Marketing
What Matters to E-Commerce Brands? From the perspective of an e-commerce brand, an email campaign is about ensuring sale of products. After all that’s where the ROI flows in. Applying intelligent models using product preferences and browsing behavioral segmentation can help deliver campaigns that engage audiences and prompt transactions. However in an aggressive pursuit to […]