This week the company revealed that because of the old techniques that were not publicized by Apple iPhone employees, personal data such as photos, messages, contact lists can be accessed through our iPhones. These techniques could be used by law enforcement companies or other people who have access to these computers using these devices, said […]
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5 A/B Split Testing Mistakes That Businesses Make All The Time
The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]