Have you ever been caught in a sticky situation regarding a DWI? According to DrinkingAndDriving.org, “900,000 people are arrested each year for DWIs and a full one-third of those are repeat offenders.” Additionally, in the state of Missouri, 57 per every 10,000 people are arrested yearly. And although Missouri sits in the lower middle region […]
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5 A/B Split Testing Mistakes That Businesses Make All The Time
The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]