The Kingdom of Bahrain, a small island country in the Persian Gulf has a storied past, loaded with attacks and traditions. Its key area, off the shoreline of Saudi Arabia, made it extremely attractive to the Assyrians, Babylonians, Persians, and Arabs who all settled civic establishments here. Yet it was the finding of oil in […]
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5 A/B Split Testing Mistakes That Businesses Make All The Time
The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]