The ecommerce industry is fast becoming one of the most important and the fastest growing industries of the world will thousands of websites being launched on a daily basis. India alone has an internet user base of more than 350 million users and potentially has a huge potential in terms of internet based product sales. […]
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Some Tips on How to Choose the Best Celebrity Guest Speakers
In any public or private gathering, organisers never fail to invite celebrity guest speakers. Whether it is a company event, a school graduation exercise, a community outreach program, a healthcare advocacy, or any gathering, these individuals are not just capable of drawing large crowds, do meet-and-greets, create a buzz within or outside the organisation, and […]
7 Things You Should Consider Before Starting a New Business
Starting a new business and being your own boss, no doubt, is satisfying but it is a hard nut to crack, for sure. It is a fact that three-quarters of start-ups fail within the first three years and a third of those fall by the wayside in the first 3 months. Hence, to give you […]
5 A/B Split Testing Mistakes That Businesses Make All The Time
The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]