We have all faced those terrifying days back in elementary school when we were first plunged into the world of mathematics. There is a common phrase used to signify a simple task, “It’s as easy as counting 1,2,3”; but the biting reality is that working with numbers is quite a challenging task. As we are […]
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5 A/B Split Testing Mistakes That Businesses Make All The Time
The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]