It’s true that big data is changing the world like never before, and business are not leaving any stone unturned to get their hands on the best technology to collect data, gather information from it, and transform it into revenues. However, in this competitive world, the insight generation has to be a robust process, otherwise, […]
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Marketing strategy for your new business
Robust, long term marketing strategies are essential if your business is going to survive in the current economy. In an ever increasingly competitive market with strong messaging hitting consumers night and day, how do you get heard in amongst the ‘noise’ from other brands? Getting the basics right will lay the foundations of your future […]