What Matters to E-Commerce Brands? From the perspective of an e-commerce brand, an email campaign is about ensuring sale of products. After all that’s where the ROI flows in. Applying intelligent models using product preferences and browsing behavioral segmentation can help deliver campaigns that engage audiences and prompt transactions. However in an aggressive pursuit to […]
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You’re Too Smart to Believe in These Car Buying Myths. Aren’t You?
Most people don’t understand the car buying process. Not only is it difficult to deal with sharp car salespeople, trade-in valuations, taxes, finance charges fees, extras and everything else can make the whole process completely unfathomable. As with other things that people find hard to understand, a number of urban legends have formed around the […]
Corporate E-greeting cards: Explore these Infallible Marketing Tools
Planning your holiday marketing strategies is not really a piece of cake. While you might end up coughing up huge amounts for your campaign, even little marketing flaws can cost you heavily. You might as well be too engrossed in focusing your marketing techniques on Christmas (quite rightly so, considering its just round the corner), […]