Before you’ve even tasted your first mouthful, one of the most notable things about Indian cuisine is its intense aroma. With the base of so many Indian dishes made up of a blend of aromatic spices and ingredients, they can really pack a punch for all the senses. These complex masalas are part of the […]
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How Renault Duster changed the company’s fortunes in India
Introduction: Renault is a French vehicle manufacturer and it designs and manufactures a variety of cars and commercial trucks. It entered the Indian market in 2005 by a joint venture with Mahindra and Mahindra. In 2010 it took its share back from Mahindra and Mahindra and started its own company, which is called as “Renault […]
5 A/B Split Testing Mistakes That Businesses Make All The Time
The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]