Brands are everywhere in today’s consumer-driven environment. No matter where you go, you’re going to encounter some form of brand marketing – either from a global name (like Coca-Cola) or a smaller, less popular name. However, because of the new marketing methods that have emerged during the 21st century, primarily social media marketing, smaller brand […]
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Ray-Ban: A Cultural Icon Thanks To Celebs
When you think of the term “Ray-Ban,” you probably conjure images of one of the most iconic fashion brands in history. Ray-Bans have been worn by a wide range of real celebrities and the characters they play. Almost everyone has heard of Ray-Ban in some capacity, but how did the brand manage to become so […]