Twitter is one of the internet’s newest social marketing and advertising crazes. Twitter is reshaping the way that people consider standard marketing and it is spawning a new generation of web 2.0 advertising and marketing gurus. A single on the keys to marketing with Twitter is to obtain a sizable targeted following. Learning how you […]
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5 A/B Split Testing Mistakes That Businesses Make All The Time
The benefits of split testing are clear – you get more conversions, higher ROI, greater insight into the marketing messages that you should be delivering, etc. But, like anything else you do online, you have to be extremely careful when testing. It’s just as easy to improve a conversion rate with a simple headline test […]